Privacy Policy

Effective Date: January 1, 2026
Website: sparkyspuppets.com (the "Site")

Welcome to sparkyspuppets.com, an affiliate website covering the top 50 betting sites UK free. We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This Privacy Policy explains what information we collect, how we use it, and your rights.

Please note: This Site is intended for users aged 18 or over. We do not knowingly collect data from minors. Gambling can be addictive — please play responsibly. Support is available at BeGambleAware.org.

1. Information We Collect

We may collect the following categories of information:

• Identity data: name and email address, where you voluntarily provide them (e.g., via contact forms or newsletter sign-ups);
• Technical data: IP address, browser type and version, device type, operating system, and time zone settings;
• Cookie data: information collected through cookies and similar tracking technologies (see Section 3);
• Usage data: pages visited, links clicked (including affiliate links), time spent on pages, referral sources, and navigation patterns.

We do not collect special category (sensitive) personal data, and we do not process any payment or gambling account information.

2. How We Use Information

We use the information we collect for the following purposes, relying on lawful bases under UK GDPR (legitimate interests, consent, or contract performance):

• Analytics: to understand how visitors use the Site and to measure traffic and engagement;
• Affiliate tracking: to attribute clicks and referrals to third-party casino and betting operators so we can earn commissions;
• Site improvement: to maintain, optimise, and personalise content, features, and user experience;
• Communications: to respond to enquiries and send newsletters where you have opted in;
• Legal compliance: to detect fraud, enforce our terms, and comply with legal obligations.

We do not sell your personal data to third parties.

3. Cookie Policy

We use cookies and similar technologies in accordance with the Privacy and Electronic Communications Regulations (PECR). The types of cookies we use include:

• Strictly necessary cookies: required for the Site to function properly (no consent required);
• Analytics/performance cookies: e.g., Google Analytics, to measure usage (consent required);
• Functional cookies: to remember your preferences (consent required);
• Affiliate/marketing cookies: to track referrals to betting and casino operators (consent required).

Opt-out options: You can manage or withdraw cookie consent at any time via our cookie banner/settings tool. You can also block or delete cookies through your browser settings, or opt out of Google Analytics via Google's opt-out tool. Please note that disabling cookies may affect Site functionality.

4. Third-Party Links

The Site contains links to third-party websites, including online casinos, betting operators, and affiliate partners. When you click these links, you leave our Site and may be subject to cookies and tracking by those third parties. We do not control, and are not responsible for, the privacy practices, content, or security of third-party websites. We strongly encourage you to review the privacy policy of any third-party site before providing personal information or registering an account.

5. Your Rights

Under the UK GDPR, you have the following rights regarding your personal data:

• Right of access: to request a copy of the data we hold about you;
• Right to rectification: to have inaccurate data corrected;
• Right to erasure: to request deletion of your data ("right to be forgotten");
• Right to restrict processing: to limit how we use your data;
• Right to data portability: to receive your data in a structured, machine-readable format;
• Right to object: to object to processing based on legitimate interests or for direct marketing;
• Right to withdraw consent: where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, contact us at the address in Section 7. We will respond within one month. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Visitors from other jurisdictions: If you access the Site from the EU/EEA, equivalent rights apply under the EU GDPR. If you are a California resident, you may have rights under the CCPA/CPRA, including the right to know, delete, and opt out of the sale or sharing of personal information (we do not sell personal data).

6. Data Retention

We retain personal data only for as long as necessary for the purposes described in this Policy or as required by law:

• Contact/enquiry data: up to 24 months after our last correspondence;
• Analytics and usage data: up to 26 months (typically anonymised or aggregated thereafter);
• Cookie data: in line with the retention periods stated in our cookie settings, generally no longer than 24 months;
• Affiliate tracking records: as required for accounting and legal purposes, typically up to 6 years.

When data is no longer required, it is securely deleted or anonymised.

7. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

• Email: privacy@sparkyspuppets.com
• Website: sparkyspuppets.com

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.